Drunk driving always increases around the holidays. We positioned 10-foot-tall nutcrackers at liquor stores, dressed as local law enforcement officers. All the major news stations covered them and more importantly, the number of alcohol-related traffic incidents dropped measurably over previous years.
Original nutcracker designs
Original nutcracker designs
"Check your blind spot" billboard series.
Motorists could only see the motorcycles if they looked over their shoulder as they drove by.
We often collaborate with local bars to get the anti-drunk driving message out at the source.
This bathroom wrap was a sobering reminder to call a cab.
Fun fact: We did photoshoots in actual Utah jails surrounded by inmates to get the images.

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